Content wins championships.

Combine the power of radio and digital to create a news leader.  The power of analytics plus the polish of plain-spoken, quality news can turn any radio station into the go-to outlet for news.

The News Vision

News is interesting.

Well, it’s what it should be.

Radio news should be up-tempo, energetic, and casual in tone.  It should maintain a good flow with sharp, tight writing, effective and efficient audio, and excellent story selection.  It should be on what matters to people, whether it’s their wallet or their hobbies.  This is interesting and this is what actual news is: the stories that are of interest to an audience.

Digital news should be concise, but high quality.  It should tell the complete story without droning on and on.  Headlines should inspire curiosity to explore more.  Websites should appear to be full of stories to offer a visitor a feeling of a new experience every time they visit, never knowing what they will find on “the shelves” for them to consume.

The Talk Vision

Talk is to be entertaining.

It’s talking about what is happening in this journey we are all on together, all of the interesting things we all encounter or deal with during this journey.

“Those people” in power.  Things out there that may be interesting or useful to know on this life journey.  That crazy experience you had while out with your family that’s just too hard not to share.

A talk station should not solely be focused on the “hard” news of the day — it’s simply not that entertaining.  But, it needs to be capable of jumping on it when it is merited.

A talk station should not just be all “yucks” and gigglefests all the time — c’mon, we’re “classy people” out here!  But deep down inside, are we?

Unlike a “news” station which serves solely to inform, a “talk” station’s core purpose is to entertain.  If it’s not enjoyable and easy to consume, there are plenty of other places to just get opinions.  Talk stations and personalities need to consistently make sure they continuously give current and potential listeners a reason to listen to them.

Two Visions.  One Path.

“News” and “Talk” are opposites by their very nature.  The key to success is understanding how they each flow into each other, understanding that while “hard” news needs to be covered, things that aren’t “interesting” aren’t news.  And talk that isn’t “interesting” isn’t worth talking about.

Be more interesting.

Check out some samples by clicking on the logos below!

EXPERTISE

Award-winning on-air news talent blended with cunning behind-the-scenes news brilliance as a brand leader.  With a focus on quality and consistency, I have successfully improved news content output quantity and quality for radio stations large and small.  On-air, I am a Headliners Foundation Charles E. Green Award winner (2022) as “Best Radio Reporter” in Texas, showing my ability to lead by example.  I am also a Texas Associated Press Broadcasters award winner for best radio newscast (2018 & 2019) — highlighting the high standards and quality produced under my leadership.  KTSA defeated every spoken word station — the all-news station, the commercial news/talkers, and every public radio station — in Texas.  Online, I have turned underperforming digital assets for radio stations into power players, including KTSA, where I have taken KTSA.com from being a underwhelming website to a top 2 website in the entire company without costing the company an extra penny.  Not only have these efforts drawn a larger audience, KTSA.com has earned critical acclaim for digital news quality and overall presentation.

On air.  Online.  All the time.

The vision for informative, interesting, and practical news solutions for radio stations is here.

EMPLOYMENT

Quality news on-air, in the field and online.

I am a Long Island native with an extensive history in New Hampshire where I began my radio journey in high school with a class assignment at WKBK in Keene, NH. I moved on to Hofstra University where I studied journalism and political science and quickly rose to become the news director at WRHU-FM.  While in school, I also worked for New Hampshire Public Radio, ABC News Radio in New York and WRIV in Riverhead, NY.

EMAIL

dfoley@freiheit.co

PHONE

603-305-5913

SKYPE

dennisjfoley